WHAT EXPLAINS HIGH-INTENSITY FEMALE SUPPORT FOR DONALD TRUMP?
The Frontier Center’s "The Science of Female Trump Support" examined the motivating values of high-intensity female supporters of Donald Trump. Utilizing qualitative in-depth interviews and survey data, we identified five aspects of Trump that females connected with:
Community, Relatable/Anti-Elitism
Coarseness/Strength
Active Optimism
Empowerment (Exuberance of Freedom)
A Frontier Center Insights Report
For this study, female supporters of Donald Trump as a candidate for U.S. President shared their views on what drives their connection to him. This information was used to produce a comprehensive summary of the patterns that explain why this panel of women support Donald Trump, identifying the values “Community,” “Relatable/Anti-Elitism,” “Coarseness/Strength,” “Active Optimism,” and “Empowerment (Exuberance of Freedom),” as well as the underlying observations about Donald Trump that provide the foundation for these deeply felt connections. A survey was also conducted using a panel of 315 women who self-reported their intensity of support for Donald Trump as a “7” on a scale from 1-7 in order to answer the following questions: when did they begin to support Donald Trump, did their support ever waver, and what other demographic insights can we learn about this panel of women.
“I work in code enforcement, working alongside police. Our police chief made us change our uniforms because the uniform doesn't garner respect anymore. I feel confident that we will get that sense of respect back.”
Christine
“Trump is intelligent, but it's a different sort of intelligence than Obama has. While Obama surrounded himself with an unquestioning inner circle, Trump will surround himself with ‘unlike thinkers.’”
Lauren